Jamaica All Over
This past week or two was an interesting one in the New York Times.
There were three separate stories about Jamaica that highlighted completely different aspects of the island. The prominent placement of the stories, showed how this small island of 2.6 millions people exerts an influence on the world that is vastly out of proportion to its size.
The first story was about multi-million dollar real estate that is currently on sale in an exclusive community on the north coast. Apparently, the crime rate is not stopping big investors from moving to Jamaica.
Click here for the real estate article.
The second had to do with the Jamaican Olympic trials, pitting the two fastest men in the world (and of all time), and many of the fastest women. It got second billing in American reports to the US trials, but the underlying sub-text was that Jamaica has faster runners in all the sprint events. These are the events that happen to get the lion's-share of attention in the entire Olympic Games.
Click here for the Olympic trials report.
The third was a report of Jamaicans and other Jamaica-philes cooking jerk chicken on the streets of New York.
Click here for the article on Jerk.
Jamaica, even with all its challenges, remains a country of great interest to the world at large, and brings smiles to people worldwide when they think of the "brand."
I remember my Turkish dorm-mate (back in 1985) singing Bob Marley songs to me, and the fact that some of them were in his own language made me smile, and first made me realize that Jamaica's image around the world is multi-faceted, distinct and powerful.